Fishful Future seeks to empower San Diego communities with the knowledge & confidence to choose, source, and prepare local seafoods in low-waste, culturally affirming ways that connect them to the ocean and the people within our seafood system.
Our Values
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We pursue consumer empowerment and greater accessibility for San Diego seafood by addressing common knowledge gaps that act as a barrier between the average person and their local seafood resources.
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We strive to create an online community where everyone feels welcome and heard. That means uplifting the diverse stories, communities, and seafood traditions that enrich and strengthen San Diego.
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We believe that when livelihoods and diets are strongly tied to regional coastal ecosystems, it inspires a culture of caring and civic engagement towards positive and sustainable outcomes.
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Respect is about honoring the wisdom of our fishing community, the richness of human and marine diversity alike, and the importance of our marine resources. Goodwill guides our interactions - we seek to collaborate transparently and with the intentions of uplifting and supporting others.